We design, build and deliver kids’ holiday camps that families plan their week around.
Designed for zoos, visitor destinations and leisure providers - consistent delivery, trained teams, and a premium guest experience that drives incremental holiday revenue and repeat visitation.
The problem we solve
School holidays are a huge opportunity - but camps often fail because they’re treated as “something to run” rather than a product to build.
We help you avoid:
Inconsistent delivery between staff and sites
Programming that doesn’t fit your brand or environment
Over-reliance on a handful of great individuals
Operational headaches (Ofsted, ratios, schedules, comms, drop-off/pick-up, incidents)
A camp that runs… but doesn’t really perform commercially
What makes our camps different
This isn’t “activities in a room”. It’s a product with standards.
Brand-safe delivery: consistent experience, not dependent on one superstar staff member
Child-first design: age-appropriate, engaging, and built for real world group dynamics
Operator-grade systems: staffing, training, schedules, comms, QA - the stuff that makes it work
Commercial performance: designed to sell, delivery smoothly, and scale
What a typical engagement looks like
Discovery + Venue Fit - goals, capacity, spaces, constraints
Commercials + Brand - forecasts, budgets, brand development, marketing
Concept + Programme Design - theme, structure, schedules, standards
Build + Readiness - staffing plan, training, playbooks, customer journey
Launch + Delivery - end-to-end delivery or supported roll-out
Optimise + Scale - refine, improve, expand blocks/sites
How we work
Design
Design: Get the concept right
We design a camp concept that fits your venue, your audience and your brand standards - not a generic sport camp dropped into a destination setting.
Typically includes:
Camp concept and theme (co-branded where appropriate)
Age bands, group structure, ratios and safeguarding approach
Daily schedules that work operationally (not just on paper)
Signature moments and “wow” experiences families talk about
Build
Build: Make it operator-grade
We build the system that makes delivery consistent, safe and scalable.
Typically includes:
Delivery standards, behaviours and quality guardrails
Session plans and activity library
Staffing model, roles and training pathway
Customer journey: booking info, parent comms, drop-off/pick-up, incident handling
QA, feedback loops and continuous improvement
Deliver
Deliver: Where it fits, we run it end-to-end
This is our lead model because it protects quality and drives performance.
Kidztivity operates the camp end-to-end: staffing, training, delivery and day-to-day operations - so you get a premium camp product without building a new internal department
Delivery options
Option A - Kidztivity-operated (end-to-end delivery)
Best for: brands who want speed, quality, and a partner accountable for delivery
You provide
The venue / space and operational access
A site contact for escalation and coordination
Brand guardrails and any site-specific requirements
We provide
Camp product design and schedules
Recruitment and staffing model
Training and delivery standards
On-site delivery team and leadership
Parent comms templates and customer experience standards
Quality assurance and continuous improvement
Option B - Venue-operated (license and training)
Best for: brands with internal teams who want to run camps themselves - with Kidztivity building the product and training the team to deliver it consistently
Includes:
Programme build and playbooks
Team training / train-the-trainer
Optional ongoing support as annual partner
We’ll recommend the right model based on your goals, internal capacity and risk appetite
Some of our outcomes
Built and delivered Marwell Ranger Camps, a flagship, proof-of-concept premium holiday camp, destination-fit with programming designed to protect brand experience. Sold out in hours!
Supported the training of over 850 sports coaches per year across the UK and Brazil ahead of delivering up to 3,500 camps across North America each summer via a 9-year partnership
Following the development of a football coaching product we’re in the 5th year of delivering face-to-face training workshops for a health club chain across the UK and Europe
We developed and supported the launch of the first-ever holiday camp within a UK FEC operator. Training their team ahead of summer camps running across 9 of their venues.