Marwell Ranger Camp.
Premium, destination-native holiday camps designed, built and delivered with Marwell Wildlife.
Results
Sold out Summer Camps in 8-hours
Increased October Half Term capacity by 44% and sold out again in 3-hours
500+ children on waiting lists
The Brief
Marwell Wildlife wanted a premium holiday camp experience that felt true to the destination - not generic childcare - and that could be delivered safely and consistently to a high standard whilst connecting more children and young people to nature and conservation.
What We Did
Design
Built a destination-native camp concept aligned to Marwell’s brand and guest experience
Structured 3-day experiences with clear age-appropriate outcomes and “wow” moments
Build
Developed the operating system: staffing model, training, schedules, playbooks, polices and procedures, parent comms and QA
Co-created Marwell-specific “Marwell Moments” with their Education Team
Deliver
Delivered the programme end-to-end, a complete solution with trained teams and consistent standards
Worked as an extension of the Marwell operation on the ground
Why It Worked
Co-creation from day one (concept, flow, guest experience, brand fit)
Operational realism (spaces, timings, staffing, safeguarding)
A shared bar for quality (consistency, energy, and an experience families talk about all week)
Guest Experience
“It gave her confidence to make new friends... magical in 3-days!”
“Henry loved every minute... animal encounters... buzzing with new facts...”
“The Marwell Moments were a real highlight... magical experiences that will stay with her forever.”
“My son said it was the best week of his life!”
“... they’ve been on the phone planning a zoo together all afternoon!”
“He loved learning about zebra conservation... and how Marwell is helping protect threatened species.”
Through the Institute of Children's Activity Providers (ICAP), we completed a quality assurance audit on Marwell Ranger Camps. achieving the highest 3 Gold Kite Rating
