Raising the standard of CYP activities.
We build brands and products that perform - and delivery end-to-end when it’s the right fit.
Kidztivity is led by Chris Sharman (founder, est. 2010) and a specialist bench of freelancers. We help leisure and destination brands design, launch and scale kids’ holiday camps, training and growth programmes that perform in the real world.
What We Do
(and why it matters)
Children and young people’s activities shouldn’t be a stepping stone or an afterthought. When standards vary, everyone feels it - employers carry risk, teams lack clear pathways, and children get inconsistent experiences. We exist to raise the bar and make high-quality delivery scalable.
What Makes Kidztivity Different
Professional standards, not generic provision - clear expectations, training pathways and delivery consistency
Brands and products that perform - we build offers people actually want to buy and deliver
Operator-grade systems - playbooks, toolkits and quality assurance that work in the real world
Low lift for your team - clear approvals, practical support, end-to-end delivery where needed
Trusted in the sector - leading operators and global brands don’t gamble on quality
Trusted by leading operators including…
About Chris
Chris Sharman founded Kidztivity in 2010 and has spent over 30 years in the children’s sport, fitness and activity sector. He’s known for combining commercial clarity with frontline delivery standards - helping organisations turn CYP provision into premium, repeatable products.
Kidztivity has supported leading operators and global brands including David Lloyd, GLL, Disney, LazyTown, Virgin Active, Challenger Sports and Thomas Cook, alongside ambitious organisations building scalable business models.
Your delivery team
You’ll have one point of accountability through Chris, supported by a flexible bench of specialists assembled to fit your project and protect quality.
Roles we bring in as needed:
Programme and product design
Operations and delivery management
Staffing, training and quality assurance
Customer experience and parent comms
Create, content and collateral
Merchandise and supply support
What this unlocks
We set out to unlock the following for your business:
A premium, sellable offer (not “nice activities”)
Stronger standards and consistency across teams and locations
Better parent experience and brand trust
Reduced operational burden through proven systems and support
A model that’s repeatable across seasons, sites and markets
Tools and IP
PartyMark is our party operations and standards toolkit - built to help venues deliver consistent, high-quality children’s experiences at scale. It’s part of our wider mission to professionalise the sector with practical systems, training and playbooks.
What partners say
“Working with Kidztivity brought far more structure, clarity and professionalism to our franchise model. What started as a strong concept has become a robust system - with training pathways, operational tools and support materials that will genuinely help franchisees succeed. Chris didn’t just create documents; he added real strategic value in shaping how the model works in principle.”
“Chris developed age-group specific curricula for two of our programmes. He combines creative and logical thinking with deep experience in designing and implementing children’s sport/fitness programmes. He also brings the training element and a child-centred approach that’s fun and positive. I’d highly recommend him to any sports, fitness or child education organisation.”
“Chris ran a one-day workshop where we went deep into my business, and we ended up working together for a year. His work is outstanding - he thinks out of the box and his knowledge of the sector is second to none. I’d highly recommend his services.”
