Scaling a premium camps business - without losing what makes it special.
Strategic growth support for Team Super Sports to expand venues, strengthen delivery systems, and build a platform for long-term scale.
Results
Scaled from 4 venues to 10 in 18-months
Revenue doubled
Peak delivery: 163 children/day average at the busiest venue
252 children in one venue on a single day
324 coaches working across Summer 2026 camps
The Brief
Team Super Sports had a strong premium camps proposition and growing demand. The challenge wasn’t “how do we sell more?” - it was how to scale delivery while protecting quality, consistency, and the brand experience.
They wanted a trusted partners to support the business owner and leadership team with:
Long-term vision and business planning
Commercial decision-making a prioritisation
Building the operating infrastructure required for multi-venue delivery
Maintaining standards as volume, venues and staffing scaled quickly
What We Did
Design
We clarified what “premium” means (the business pillars) in practical, operator-grade terms - and built a growth plan around it":
Defined the non-negotiables in the customer experience (what must stay true at every venue)
Mapped the expansion pathway from 4 venues to a scalable multi-site model
Set commercial principles to protect margin and delivery quality as volume increased
Build
We built the systems and rhythms that make scale repeatable
Planning and performance cadence (weekly/monthly rhythm, priorities, accountability)
Delivery standards and consistency guardrails across venues
Tools and frameworks to support forecasting, staffing planning and decision-making
A clear structure for how the business leads, communicates and executes at scale
Deliver
Alongside the systems work, I acted as a strategic sounding board and guide for the business owner - supporting confident decisions, pressure-testing plans, and keeping the long-term vision intact while the day-to-day pace stayed intense.
Why It Worked
Scaling camps is a systems challenge. The work focused on:
Operator-grade infrastructure (not just ideas)
Consistency at scale - clear standards, clear ownership, clear cadence
Leadership support - better decisions, faster learning, fewer avoidable mistakes
Commercial discipline - growth that protects quality, reputation and margin
Testimonial
“TBC”
