Oxygen Activeplay- a multi-site holiday camp rollout for FECs.
We designed a ready-to-run holiday camp experience and trained Oxygen teams to deliver it safely, inclusively and consistently - building a scalable offer for an indoor activity park network.
Results
Launched Summer 2023 with an initial pilot at Oxygen Acton
Rollout training delivered to additional sites including York, Derby and Rayleigh
Holiday Camp Product built for ages 8-12, aligned to Oxygen’s brand: fun, safety, inclusivity
Delivered a custom 2-day Kids Activator training course (with assessment) to upskill park staff for camp delivery
Developed a second, implementation-ready Holiday Club product for ages 5-7, including Ofsted registration guidance plus policies and procedures (not ultimately piloted due to shifting business priorities as the company scaled)
The Brief
Oxygen Activeplay is a leading operator in the UK indoor activity park space.
They partnered with Kidztivity to introduce an innovative holiday camp experience designed specifically for children aged 8-12, built to run inside their parks during school holidays.
The Product needed to:
Fit the reality of an indoor activity park environment (multiple zones, high energy, safety-critical)
Be structured and engaging (not “just supervised free play”)
Be deliverable by Oxygen’s own teams with confidence
Launch quickly for Summer 2023, with a clear pathway to rollout across sites
The Challenge
Holiday camps inside activity parks come with a unique delivery challenge:
Keeping children engaged and progressing (not drifting between zones)
Maintaining safety and control while preserving fun and energy
Delivering consistency across different sites and staff teams
Creating a camp identity that feels distinct and premium - without overcomplicating operations
Oxygen needed a programme that was operationally realistic, brand-aligned, and scalable.
What We Did
Design
We designed a holiday camp experience that blended:
Physical activity, games and challenges
Social connection and confidence building
Structured delivery that still feels “adventure-led” (not school-like)
Build
We developed a ready-to-implement camp product for ages 8-12, with:
Age-appropriate programming and activity planning
A delivery flow that works across different park layouts
Inclusivity baked in (adaptations and options that keep more children successfully involved)
Deliver
To ensure the programme could be delivered safely and consistently, we delivered a custom 2-day Kids Activator course for Oxygen’s team, covering:
Child engagement and group management
Safety protocols and risk-aware delivery
Activity planning and age-appropriate programming
Practical delivery, with an assessment to confirm readiness
We supported a clear pilot-to-rollout pathway:
Pilot site: Oxygen Acton
Rollout training: York, Derby and Rayleigh (to enable wider network access)
Extend
Following the initial work, we developed an additional Holiday Club product for ages 5-7 that was implementation-ready, including:
Ofsted registration guidance
Supporting policies and procedures
This wasn’t ultimately piloted, as Oxygen’s focus shifted while scaling new sites - however the product and compliance framework were in place.
Why It Worked
Built for the environment: designed specifically for indoor activity parks, not copied from a sports hall model
Training-led rollout: upskilling Oxygen’s teams created consistency across sites
Brand-aligned experience: fun, safe and inclusive - without operational complexity
Scalable approach: pilot → rollout training → repeatable delivery standards
